Question

What is the role of marketing in promoting responsible and sustainable tourism

Answer 1

ANSWER :- Role of marketing in promoting responsible and sustainable tourism is much more as we thought as we all know that we came to know about many places from such an marketing like advertisement or by a guide. Now we focus on role of sustainable tourism, as we all know that development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary. Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.

Now we talk about, What is Responsible Tourism -

Responsible Tourism is like sustainable tourism, however as often the word sustainability is often overused and not understood, responsible tourism has been adopted as a term used by industry

Responsible tourism is any form of tourism that can be consumed in a more responsible way.

“Responsible tourism is tourism which:

• minimizes negative social, economic and environmental impacts
• generates greater economic benefits for local people and enhances the well-being of host communities
• improves working conditions and access to the industry
• involves local people in decisions that affect their lives and life chances
• makes positive contributions to the conservation of natural and cultural heritage embracing diversity
• provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues
• provides access for physically challenged people
• is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidence