2. The way consumers evaluate and choose a product depends on their degree of involvement with...

2. The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement and critically examine their strategies to increase consumer involvement with the product and marketing messages.

Expert Solution

Yes, Customer involvement and marketing is all about encouraging consumer to interact via different communication channels. It creates a good impact on consumer instead of brands that do not involve consumers with their product.

So in this way customer evaluate and choose a product depends on their degree of involvement with the product and marketing messages.

For better consumer engagement

* Send welcome messages

* Process customer feedback continuously

* Lean on social media like ( Facebook, Instagram)

Example:- (Burgerking ) BurgerKing has organized an event ( contest) in which a lot of people ( customer) can participate, BurgerKing company allowing them to make burgers with some ingredients and the one who makes a good burger will win the contest and get involved in marketing and There burger will also be an add to menu list.

This contest allowed consumers to get involved with the brand and actively participate in the marketing process.

The BurgerKing Company should get their customer feedback.The survey ( feedback message) will be completed by the customers will be given a discount in the next shopping. This will let the company know who its genuine and honest customer is and the company will benefit a lot.

Thankyou....

Rahul Sunny answered 2 years ago

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