Question

What are the managerial implications of GREEN LIFESTYLE CONSUMERS if they APPRECIATE LOW INVOLVEMENT GREEN PRODUCTS?

Answer 1

Environmental friendly, or green products, have been enhanced their popularity over the time. It is predicted that in 2018 customers will spend up to $500 billion on green products. In maximum cases, green products always target customers who want to lead the green lifestyle and support sustainable development.

Nevertheless, not all the green products are valued by customers. It is logical to believe that customers who wanted to leads green lifestyles might appreciate high engagement of green products.For determining the attitudes of green consumers we will consider four basic factors:

Demographics, green lifestyle, green attitude, and green behavioral intentions

Demographics such as wages and gender have considered related to the green lifestyle.They have imagined green lifestyle in various ways, which includes health and environment associated exercises, utilities, and observations. They had associated green lifestyles with product distinct approaches and behavioral purposes. A green lifestyle concerns sustainable consumption and methodologies

Thus, it is legitimate to believe people who value green behavior (consumption and usage) will also believe to practice it. This approaches toward green attributes have determined by customers’ knowledge about environment protection and conservation.Environmental knowledge, individual engagement, and observed accountability are the most important donors to environmental behavior what we perceived as the green lifestyle.

Managerial implications

Many studies symbolize that green customers are likely to be inclined towards the lower involvement of products with green characteristics. However, these demands for low green engagement products subsist within the new generation of youths which practices the green lifestyle. Developing the strategies for such improvements for strengthening approaches of green lifestyle customers toward such products will enhance green purchases., by emphasizing the green attributes of lower involvement products is necessary for intercepting the consideration which able to motivate green lifestyle customers to buy these products. In addition, such companies with low involvement products needed to identify and target the green lifestyle customers within higher income segment.

Thus, green low involvement products needed to be placed in carriers which could able to attract the high-income segment. According to the analysis of the facts, we can conclude that consumers with green lifestyles value green attributes of low involvement products, in terms of consumer’s beliefs and behavioral purposes. And the target group should be females who are more conscious towards health and environment and higher income group youths.