Question

In: Operations Management

Assuming you are in charge of distribution at a big company with an extended product portfolio...

Assuming you are in charge of distribution at a big company with an extended product portfolio in a large city like Houston, and you are responsible for launching a brand extension, how would you set a distribution system? If you were to launch a product that is new to the world and new for your company, what distribution system would you choose?

Solutions

Expert Solution

Introduction:-

Distribution System

Solution:-

Company Name:- Soft Chocolate Company

Place:- Houston

Today the Soft chocolate is one of the largest company in the worldwide with its distribution channel and network with all necessary transport facilities in the different cities and towns

The sales office and distribution center have there own set up which make good transport to the retail sector and Malls in the cities

Soft Chocolate Company Distribution Channel

  • Product is sent to the Carriage and forwarding agent from its manufacturing unit
  • Then it processes from manufacturing unit to the distributor and super stock
  • The distributor is which make sure to manage  the availability product in the area
  • The super stock supplies the good to the re-distributor who manage the outside the region of the product availability
  • The distributor and re-distributor supply the product in the wholesaler and retailer in the particular and respective City or area

Important terms:-

  • The amount is by the area wise and market-wise
  • Good infrastructure with good sales, delivery vehicles
  • Following the company policies and company ethics
  • The credit policies distributor will sell the goods on the credit .the range of the credit from 1-2 weeks
  • The wholesaler will allow the discount of 1.5% on the payment of the cash
  • The distributor should follow the stock policy of the company
  • There should a return policy as the product is expired or damage and replenishment is done with the cash
  • The company operation team and distribution team should keep the track the all process to make sure all things going smoothly

Conclusion:-

The distribution system is an important role in the company which is very important to track the product supply and make ensure things go smoothly

keosha answered 1 year ago
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