Question

You are applying for a graduate marketing role through a recruitment company for an unspecified client. Part of the graduate screening process requires them to determine whether or not you understand the relationship between traditional integrated marketing communications, the rise of digital marketing and current media consumption behaviours of key Australian generations.

Show that you have an understanding of the topic area by:

Providing key definitions and concepts
Drawing the key models relevant for the topic
Identifying real examples of how companies are using IMC to reach different generational groups.
In particular, they want your opinion on whether or not traditional integrated marketing IMC is on the decline and no longer as relevant for marketers with the rise of digital marketing. (Part 4 is worth 50% of the answer)

Answer 1

Answer 1) Digital Marketing incorporates different distinctive marketing orders and apparatuses that move in the direction of accomplishing regular business objectives. Presently that we're in the digital age, organizations are putting more in digital marketing. They're chipping away at building up a decent digital marketing and digital marketing technique.

Be that as it may, a few people are as yet uncertain with respect to how digital marketing can create genuine leads and deals. They trust it just goes similarly as producing brand mindfulness and expanding the shallow situation of the business. In this way, the inquiry that we're attempting to answer is what is the job that digital marketing plays in an Integrated Marketing Strategy (IMC) of a brand. Traditionally publicizing and advancement has been directed principally through broad communications outlets, considering organizations and associations to access huge crowds immediately. Over the long haul and society and innovation change, this type of publicizing and advancement isn't close to as compelling. Crowds will in general watch progressively particular TV slots rather than the more seasoned norms, for example, NBC and ABC. Also these crowds invest more energy with other innovation, for example, the web, getting to social medias, and cell phones. This move has prompted the expanded use and significance of incorporated marketing correspondences (IMC). IMC is not quite the same as traditional strategies since it takes into consideration organizations to all the more straightforwardly get to their intended interest group. Organizations can investigate where to promote their item/administration and how to publicize it in a manner that is increasingly effective toward their objective.

Moreover using IMC encourages the organization to additionally create brand picture and mindfulness. It coordinates a solitary brand picture and idea all through all the various types of publicizing, regardless of whether it be online life, TV, purpose of-procurement, or different parts of the item and promoting. Everything related with the brand becomes brought together and significantly more unmistakable to crowds.

Digital marketing and traditional IMC

Digital marketing is the way toward selling and advancing the items or administrations by utilizing the various sorts of internet marketing strategies, for example, online networking marketing, web index marketing, content marketing, email marketing, and so on. At the point when we investigate IMC, we can see that a portion of the parts relate straightforwardly to Digital Marketing. This is imperative to IMC on the grounds that inside various web based life channels, you'll be advancing your items and administrations in an unexpected way. For example, you'll be advancing your administrations on Instagram in a manner not quite the same as that of TikTok. On Instagram, it might be as visual components like pictures, infographics, and so forth. In any case, on TikTok it'll undoubtedly be as a short video.

The principle job of Digital Marketing in IMC is to guarantee that the clients or clients comprehend the reason or strategic the business you're advancing. For example, you can watch the informal organizations of the Ministry of Health and the message they're attempting to spread about recommendations to abstain from getting coronavirus. It is introduced to put it plainly, viable, and reliable posts on every single social medium. A similar data is introduced in an alternate way to draw in the consideration of the focused on crowd.

Moving towards conclusion, while digital marketing is imperative to keep the brand message steady over every single digital channel, the business must do likewise for disconnected channels also. On the off chance that the business can't do this, it might have a few negative impacts on the drawn out achievement of the business. The clients ought to have the option to get a similar message over all stages, be it disconnected or on the web.