In: Economics
smartphone industry report with data from 2010 to 2020 export and import less than 3500 word
Ans- Smartphones are fast becoming a viable alternative to PDAs and laptops, offering phone features such as voice and SMS coupled with mobile internet applications, multimedia functionality, high speed data processing capabilities, and inbuilt GPS capabilities. The total global mobile phone and smartphone market is expected to be worth $341.4 billion by 2015 while smartphone revenue will account for 75.8% of the overall mobile handset revenue at $258.9 billion in the same year. Smartphones are currently witnessing high growth due to a host of factors, including lower product cost, improved handset design and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies(and soon coming 5g, which has already been developed in many developed countries like U.S), the rising competition among mobile carriers, and the standardization and upgrades of operating systems.(source from net).
The global market for smartphones operating systems (OS) is dominated by Europe with a 37% market share. Asia-Pacific follows with a share of 31%, accounted for mainly by Japan, Korea, China, and India. Symbian is the most popular mobile OS in Europe and Asia, while Blackberry OS dominates the North American OS market. IPhones mobile OS has shown a high growth rate in the North American market in last two years, and is expected to have a double-digit growth rate in next few years as well.
2010 was a game-changing year for the mobile industry.Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.
Smartphone adoption accelerated in both the U.S. and Europe. U.S. smartphone adoption reached 27 percent of mobile subscribers in December 2010, an increase of 10 percentage points from the previous year, while European adoption reached 31 percent, also up nearly 10 points versus year ago.
At the highest level, global smartphone shipments are still strong, but shipments are showing signs of a plateau. This appears to be mostly due to a lack of any further growth in the Asian Pacific markets. Total Q1 2016 smartphone shipments came in at 333 million units, down 3 percent annually compared with Q1 2015’s 345 million shipments. This marks the first even year-on-year decline for the industry.
The global smartphone market is expanding at a rapid pace and is projected to register a healthy CAGR of 7.9% in terms of value and 5.8% in terms of volume during the forecast period 2016–2024. In terms of value, the global smartphone market is projected to show healthy incremental opportunity during the forecast period.(source).
The smartphone industry has been steadily developing and growing since then, both in market size, as well as in models and suppliers. Smartphone shipments worldwide are projected to add up to around 1.48 billion units in 2023. By the end of 2020, 44.9 percent of the world's population is projected to own a smartphone.