In: Economics
Why everyone in your business should live and breathe your mission ,vision and values :
Your mission,vision and values will define your business and can steer the manner inwhich you operate .However ,we often find that many businesses either don't have any in place,or they simply remain amngest senior staff and arent communicated to employees throughout the entire business.
What is mission,vision and value ?
To begin with we need to better understand what each of these terms meansas you might find they are used interchangeably by people and in turn become business spile that lacks any real substance.
Your mission is your longterm overarchinng purposes. Thia is what you aim for the business to become and can make for a benchmark which clearly states the expectations that the business hopes to work towards and inspires those working within it.
FOR EXAMOPLE COCA-COLA STATE THEIR MISSION AS BEING:
TO INSPIRE MOMENTS OF OPTIMISM AND HAPPINESS.
As you see their mission does not mention financial goals and is instead centred around the brand and its impact on customers.
Your VISION looks more at the present state of the business and makes up the key elements that will alow you to work towards your mission.
FOR EXAMPLE COCA-COLA VISION AS FOLLOWS :
PEOPLE: Be a good place o work where people are inspired to be the best they can be.
PROFIT: Maximize long term return to shareowners while being mindful of our overall responsibilities.
PRODUCTIVITY: Be a highly effective, lean and fast moving organizations .
Your VALUES are what will really impact your company culture and the manner in which you operate on a day-to-day basis.This will not only take into account the internal operations of the business, but also the relationships you build with the customers ,suppliers and other stakeholders.
FOR EXAMPLE COCA-COLA VALUES ARE LISTED BELOW:
LEADERSHIP: The courage to shape a better future
INTEGRITY: Be real
ACCOUNTABILITY: If it is to be, its up to me
PASSION: Committed in heart and mind
QUALITY: What we do, we do well.