Question

In creating a buyer persona, can the representation of the "ideal customer" be a company? For example, if the business is a university and it wants to attract both students and multinational corps. How would the university go about creating a buyer persona for those multinational corporations?

Answer 1

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Here I am going to describe if creating a Buyer Persona, can the representation of ideal customers by a company along with how would a University go about creating the buyer Persona for that multinational corporation.

buyer personas are the profile of the customers which are prepared by the business to get a better understanding of the customers they are going to deal with. buyer personas give a complete and knowledgeable understanding of the customers to the owner so that owners are much aware of the nature and preferences of the customer. Buyer Persona can be created by complete and detailed research about the customers. Buyer personas place vea very important and significant role when it comes to the market strategies as the buyer persona act as a very competitive tool because they provide detailed and exact knowledge of the customer to the owners so that there is a convenience when dealing takes place between the buyer and the owner.

There can be several steps that a University can follow to create a Buyer Persona for attracting multinational corporations such as:-

1) RESEARCH ABOUT THE TARGET AUDIENCE:- the first thing that the universities will do is the Deep and detailed research about the multinational corporations that the university wants to approach. This detailed research will give the company's an idea about multinational corporations.

2) DETERMINE THE MOST COMMON DETAILS:- then determine the most common details about those multinational corporations and divide them into separate categories according to their features.

3) CREATE SEPARATE PERSONAS:- the next step to be followed is creating the separate personas of that multinational corporation so that it would be easy for the universities to approach those multinational corporations.

4) GIVE YOUR PERSONAS NAMES:- naming the Persona is a very important part so that there is no confusion between any multinational corporation.

5) START WRITING PERSONALIZED EMAIL:- the work is old an and University can start writing personalized emails to each of the multinational corporations to approach them.