In: Economics
Discuss buyer concerns that you, as a customer, have raised to a salesperson when completing a purchase. (ie: product, service, source, time, price).
a) How did the salesperson deal with the different types of resistance/denials (ie: direct, indirect)? Be specific please.
b) Did you feel that the salesperson did an effective job of dealing with the objections/concerns? Why or Why not? Be specific please.
Ans: When the buyer has raised to a salesperson when completing a purchase then the approach to a salesperson from the side of a buyer is related with few factors which are as follows i.e. product, service, source, time and price.
From the point of view of the product, the concern of the buyer is to ensure that the good is fulfilling all his needs and requirements or not, therefore, the approach from the side of the buyer to the salesperson is directly related to the query whether this good is fulfilling all the requirements or not.
From the point of view of service, the concern of the buyer is related to the after-sales services and all the queries related to the product will be solved or not.
From the point of view of source then again the query from the side of the buyer to the salesperson is like systematic chain management from the side of the producer is applicable or not as per the commitment given by the salesperson or mention in the product.
From the point of view of time and price the concern of the customer is also relevant and therefore he raises a query related to a proper and timely availability of product or not or whether the product is carrying competitive price or not.