Question

There has been a transition from receiving communications primarily in the mail to receiving them electronically in the form of emails and advertisements on the web. The real question to consider is what are the most effective tools?

In your initial post, discuss what you believe to be the most effective marketing tools for health and wellness initiatives and why.

Answer 1

the most effective tools for health and wellness marketing are the tools which are regularly in contact with the patient in terms of healthcare which can be their regular medical updates. In the era of digital transformation the most effective tools are the one which are integrated into the digital ecosystem which can be easily access why the patient in terms of healthcare and also the related materials such as promotional materials and be reviewed instantaneously on the digital platform instead of traditional hard copy or letter mail. the effective marketing initiatives can be implementation of the marketing or promotional material in a platform where healthcare related information and diagnostic procedures are incorporated which can be offered to the customer for maintenance office help and finding effective tools to take care of health care and related problems and requirements. The electronic method of obtaining communications an advertisement on the web not only helps the paper-based footprint but also helps to maintain easy access the promotional material and review the information why cross checking it online and taking a better and informed consent decision which can benefit the patient in the longer term while giving them variety of choices within the touch of a button electronically. So it comes to Electronic health related promotional materials the electronic messages can have a wider impact in reaching thousands of people and also saving the efforts at the same time and being cost effective.