About the company- Nike is an American multinational corporation
that deals in designing, development, manufacturing, marketing and
sales of footware, apparel, equipment, accessories and
services.
In order to provide with the overview of the company the
following points have been elaborated below-
- Outllook for performance ( Investment potential, credit
assessment etc.) - Nike outlook always captures investors attention
as the investors are always aware of the Nike's financial and stock
includes currency, consumer taste, fluctuations, new technology,
geopolitical tension and other still the analysist agree as N/ike
is pushed by continous growth which have an impact on the companys
share price that because it constantly focused on product and its
innovation. The company remains committed towards the business
through which the company launches ans sales new product online and
also improves its supply chain. The company focus on brand
recognition and growth by investing in research and development.The
rating of the company reflects its strong credit metrics and as one
of the world's largest seller of athletic goods and services.
- Strength of the company- It strength includes the following- 1-
Strong international brand name- It enjoys the strong brand name on
the international level as it is easily recognizablw with its logo
among the other available brands by the customer. It partnership
with Michael Jordan (basketball player) has provided the company
with immense sales by increasing up its shoe business. 2- Strong
research and development- The company make huge investment in its
research and development in order to provide its customer with the
latest trends. It tends to follow the innovation in both design and
the manufacturing process of its product which provides its users
with better performance and reduced injuries. 3- Low cost
manufacturing- The companys footware are manufactured outside US by
independent manufacturer through multipe factories which helps in
the reduced cost of manufactured product.
- Weakness of the company - It weakness includes the following-
1- High prices of the product- Just because the company enjoys the
strong brand image among the customer and has a well established
image in the market the company charges higher prices for its low
cost manufactured products from the customers. 2- Ongoing poor
labour practices- Nike was also in news for its poor working
condition and its inefficient labour practices however from the
past few year it had undertaken steps to iprove the working
condition of its labour inspite of this effort many countries
doesn't meets its own standards.
- Summary and conclusion- In summary, the price factor is one of
the major factor of concern that affect the demand of the company's
product, except this some of the other factors also affects the
demand of the product is Preference availability of substitute
product, etc For the conclusion- the company aims to bring
innovation and inspiration for every athlete present in the sports
world. The company aims to strives by being at top position in
terms of design of its product the company