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In: Operations Management

For your company Nike: Outlook, Summary and Conclusions Outlook for performance (investment potential, credit assessment, etc.)...

For your company Nike:

  1. Outlook, Summary and Conclusions
    1. Outlook for performance (investment potential, credit assessment, etc.)
    2. Strengths
    3. Weaknesses
    4. Summary and Conclusions

(Can be answered in bullet points (3 minimum))

Solutions

Expert Solution

About the company- Nike is an American multinational corporation that deals in designing, development, manufacturing, marketing and sales of footware, apparel, equipment, accessories and services.

In order to provide with the overview of the company the following points have been elaborated below-

  • Outllook for performance ( Investment potential, credit assessment etc.) - Nike outlook always captures investors attention as the investors are always aware of the Nike's financial and stock includes currency, consumer taste, fluctuations, new technology, geopolitical tension and other still the analysist agree as N/ike is pushed by continous growth which have an impact on the companys share price that because it constantly focused on product and its innovation. The company remains committed towards the business through which the company launches ans sales new product online and also improves its supply chain. The company focus on brand recognition and growth by investing in research and development.The rating of the company reflects its strong credit metrics and as one of the world's largest seller of athletic goods and services.
  • Strength of the company- It strength includes the following- 1- Strong international brand name- It enjoys the strong brand name on the international level as it is easily recognizablw with its logo among the other available brands by the customer. It partnership with Michael Jordan (basketball player) has provided the company with immense sales by increasing up its shoe business. 2- Strong research and development- The company make huge investment in its research and development in order to provide its customer with the latest trends. It tends to follow the innovation in both design and the manufacturing process of its product which provides its users with better performance and reduced injuries. 3- Low cost manufacturing- The companys footware are manufactured outside US by independent manufacturer through multipe factories which helps in the reduced cost of manufactured product.
  • Weakness of the company - It weakness includes the following- 1- High prices of the product- Just because the company enjoys the strong brand image among the customer and has a well established image in the market the company charges higher prices for its low cost manufactured products from the customers. 2- Ongoing poor labour practices- Nike was also in news for its poor working condition and its inefficient labour practices however from the past few year it had undertaken steps to iprove the working condition of its labour inspite of this effort many countries doesn't meets its own standards.
  • Summary and conclusion- In summary, the price factor is one of the major factor of concern that affect the demand of the company's product, except this some of the other factors also affects the demand of the product is Preference availability of substitute product, etc For the conclusion- the company aims to bring innovation and inspiration for every athlete present in the sports world. The company aims to strives by being at top position in terms of design of its product the company

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