Question

• talk about this in terms of influencers in a minute and the importance of influencers.

Answer 1

Influencer

1. An influencer is the form of marketing which is done through social media

2. An influencer is someone who has the power to affect the purchasing decisions of the customer because of his or her authority knowledge position or relationship with his audience

Social media influencer

1. Over the last ten years we have seen that social media grows rapidly in importance in a survey which is done in 2018 which states that around 40% of world population is engaged with any form of the social media

2. Social media influencer are the people who have built a reputation for their knowledge and expertise on a specific topic the make the regular post about that topic on a preferred social media Network and generate large following is of enthusiastic engaged people who paid close attention to the views

Types of influencer

Influencer type based on the follower’s number

Mega influencer

1. Mega influencers are having vast number of followers on social media.

Examples

Hollywood and Bollywood Sab celebrities

· Selena Gomez

· John Cena

· Prem Mysterious

In Bollywood some of the celebrities are

· Amitabh Bacchan

· Akshay Kumar

· Shahrukh Khan

· Salman Khan

Macro influencer

· Micro influencers are one step down the Mega influences there are more accessible influencer marketing as a most of them are having the follower’s range in the form of 40000 to 1000000 on social media

· Most of them are creators

Ø Indian comedy Amit Bhadana (highest subscriber in India)

Ø Bhuvan Bam BB ki Vines

Ø Gaurav Chaudhary from technical Guruji (technical channels)

Micro influencer

1. They are the ordinary people known for their good work and goat image in the society

Examples

Ø High position officials

Ø Bloggers

Ø Tik Tok Fame artist

Importance of influencer

1. It is becoming very much difficult to get the attention of the customers for your particular brands because of unpredictable nature of consumer buying behaviour

2. Influencer marketing involves collaborating with the people and relevant influencers in your niche to promote your brand and increase your revenue

3. Influences are having large followers base and also, they have knowledge about their niches and recommendations are often highly regarded by their followers

4. Influences are often real-life consumers and having a depth knowledge about the subjects this gives a certain leverage and empowers and motivate customers to buy the product

5. There is much more flexibility is with handling the social media influencers you can directly give the authority to post any content on behalf of you on social media

6. A successful influencer marketing strategy requires a deep understanding about the customers and marketing objectives

7. It is showing that influencer marketing is gaining lot of importance and popularity among the business owners and marketers

8. Influencer marketing targeting the niche of the population as a target audience so this will definitely reduce the cost of marketing and also giving a valuable result

Increased audience engagement

Ø Increasing the number of likes and comments on your social media post is a struggle in itself in absence of good engagement level having millions of followers one tailed any reason this is where influencer marketing can be a tremendous news.

Improve search engine ranking

Ø Influencer marketing increases the brand awareness thereby driving more traffic to your website in addition is your content guest shared it will help you to a number of high quality and authentic backlinks

Increase the conversion rate

Ø Influencer social media marketing tool is highly efficient old and gives you will be those leads which will be having highest conversion rate

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