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In: Economics

Describe your most recent purchase of a candy bar in terms of relevant affect and cognition,...

Describe your most recent purchase of a candy bar in terms of relevant affect and cognition, behavior, and environments.

Case Hershey page 383 of book consumer behavior

Help me please !!!

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Expert Solution

The recent candy bar i brought was "Dairy Milk Silk" for my sister during this Durgapuja ( a festival for bengalis).

Being born and raised in India, Cadbury Diary milk is one of the finest and oldest companies one will ever come across and i love their chocolates. Previously there was only one flavour with a blue packet now considering that other brands are releasing dark flavours, with almond, with white milk, Dairy milk has also started to have a shun from it's traditional flavour to flavours with more smooth, silky and buttery texture.

Out of all that i love dairy milk silk and my sister loves it very very much. I love to see her happy hence whenever i get a chance to see her, i always bring 2-3 packets of dairy milk silk. After bringing that i do get 2x/3x extra unit of hugs which adds up so much to my utility and law of diminishing marginal utility doesn't apply on that.

Although others are not very fond of candy bars hence i bring sweets for them. Sweets in West bengal state of India (where i stay) is considered as a welcoming gesture and my family gets so happy to have them. Whenever i bring these for them the environment changes, my sister starts busting out of joy and my family members serves the sweets to all, creating a happy, peaceful, joyful environment one can ever come across.

Rahul Sunny answered 1 year ago
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