Question

In: Statistics and Probability

Suppose the sales team at Apple is interested in investigating whether the colours of the iPod...

Suppose the sales team at Apple is interested in investigating whether the colours of the iPod Touch have any impact on sales. To test this, they use five different colours for the new iPod Touch. The following table shows the number of each colour of 1335 iPods sold during the first month at one retailer. At the 1% significance level, test whether the number of iPods sold in each colour is uniform. Keep 4 decimal places for intermediate calculations.

iPod colour

iPods sold

Grey

290

White

235

Pink

290

Lime

280

Teal

240

Please provide correct answers without using excel formulas. thanks.

Solutions

Expert Solution

As we are testing here whether number of iPods sold in each colour is uniform, therefore the expected number of ipods sold for each colour here is computed as:

= Total ipods sold / 5

= 1335/5

= 267

Using the above expected value, the chi square test statistic here is computed as:

The computations are made in the following table here:

Ipod Colour Ipods Sold(O_i) E_i (O_i - E_i)^2/E_i
Grey 290 267 1.981
White 235 267 3.835
Pink 290 267 1.981
Lime 280 267 0.633
Teal 240 267 2.730
1335 1335 11.161

Therefore 11.161 is the required chi square test statistic value here.

For n - 1 = 4 degrees of freedom, we get the p-value from the chi square distribution tables here as:

As the p-value here is 0.02 > 0.01 which is the level of significance, therefore the test is not significant here and we cannot reject the null hypothesis here. Therefore we don't have sufficient evidence that the distribution of the 5 colours is not uniform here.


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