Question

1.Market segmentation is

A. Method

B. The strategy of dividing markets in order to conquer them

C. The allocation of product

D. The allocation of policy

E. The allocation of service

2. Sub-market is known as

A. Origin of market

B. Merging of market

C. Market segment of market segmentation

D. Process

E. Plan

3. Which is a benefit of market segmentation?

A. In allocation of market budget

B. In effective marketing programme

C. In meeting the competition effectively

D. All of the above

E. None of the above

4. Homogeneous group is related with

A. Promotion

B. Sales planning and control

C. Market segmentation

D. Cost

E. Wages

5. The benefits of market segmentation includes

A. To search attractive marketing options

B. To determine the product mix

C. To select the target market

D. All of the above

E. None of the above

6. The objective of market segmentation includes

A. To find out the new markets

B. To make real customers to the prospects customers of the company

C. To make customer-oriented to marketing activities of the firm

D. All of the above

E. None of the above

7. Which is the basis of market segmentation as per Philip Kotler?

A. Psychographic basis

B. Behavioural Basis

C. Geographical basis

D. Demographic basis

E. All of the above

8. Why will firms adopt corporate environmental initiatives?

1. Competitiveness
2. Ecological concern
3. All of the above

9. A firm, which tied up with Environmental Defense Fund to minimize its waste and to use recycled packaging?

1. Coke
2. McDonalds
3. Pepsi

10. Which is not an environmental group?

1. Greenpeace
2. Haribon
3. None of the above

11. A growing worldwide consciousness particularly in developed countries of the need to promote the environment is known as

1. Societal marketing
2. Green marketing
3. Relationship marketing

Answer 1

1.

B The strategy of dividing the markets in order to conquer them

Marketing segmentation can be defined as the activity of dividing a consumer or business market consisting of existing and potential customers, into smaller and distinct groups based on certain shared characteristics. The main aim is to allocate specific strategies and resources to make it more profitable.

2.

C. Market segment of market segmentation

A sub market can be broadly defined as a distinct part of a larger market that tailor to the different needs and wants of groups of consumers. For example, in the housing market, the submarkets might be residential and commercial property.

3.

D. All of the above

Marketing segmentation is the process of segregating a market into various segments. This allows a business to allocate the budget accordingly so that more resources can be devoted to the high potential segments. Also, the marketing activities can be promoted and implemented in such a way that it can specifically target the most desired segments. Moreover, by segmenting the market, the business can clearly and effectively compete with other businesses that are a threat to that particular market segment.

4.

C. Market segmentation

Market segmentation involves dividing the market into different segments. Theses segments are formed based on a common interest or demographic. This group with common interests is called as a homogenous group.