Question

1. The benefits of market segmentation includes

A. To search attractive marketing options

B. To determine the product mix

C. To select the target market

D. All of the above

E. None of the above

2. The objective of market segmentation includes

A. To find out the new markets

B. To make real customers to the prospects customers of the company

C. To make customer-oriented to marketing activities of the firm

D. All of the above

E. None of the above

3. Which is the basis of market segmentation as per Philip Kotler?

A. Psychographic basis

B. Behavioural Basis

C. Geographical basis

D. Demographic basis

E. All of the above

4. Why will firms adopt corporate environmental initiatives?

A.Competitiveness

B.Ecological concern

C.All of the above

5. A firm, which tied up with Environmental Defense Fund to minimize its waste and to use recycled packaging?

A.Coke

B.McDonalds

C.Pepsi

6. Which is not an environmental group?

A.Greenpeace

B.Haribon

C.None of the above

7. A growing worldwide consciousness particularly in developed countries of the need to promote the environment is known as

A.Societal marketing

B.Green marketing

C.Relationship marketing

Answer 1

1.ANSWER: (C) : TO SELECT THE TARGET MARKET.

Main benefits of the market sehmentation is that it helps to select and target the market along with the customers according to the company's product and services.

2.ANSWER : (D) ALL OF THE ABOVE

The objectives of marketing segmentation includes all of the above as marketing segmentation helps the firm to target its customer market along with it also helps to retain its old customers in order to gain market share.

3.ANSWER :(B) BEHAVIOURAL BASIS.

According to philip kotler marketing segmentation the marketing is based upon behavioural basis as the customers are targeted and selected on the basis of behaviours as each customers differs from others having some common thing between them.

4.ANSWER: (C) ALL OF THE ABOVE

Firm adopts corporate environmental initiatives because it wants to compete with its competitors and also to comply with its ecological concerns and to protect its environment.

5. ANSWER: (B) McDONALDS

Mcdonalds uses environmental defense fund to minimise its waste and to use recycled packaging as it will help to keep the society clean without wasting resources and also essential for sustainable development.

ANSWER. (A) GREENPEACE

Greenpeace is not an enviromental group rather it is an non governmental organisation with 55 offices all over the word with coordinating body in Amsterdam. Founded in 1971.

7 ANSWER:(B) GREEN MARKETING

Developed countries need to promote green marketing in order to promote environment safety by using green product which dont harm the environment and thus helps to protect the environmental degradation.