Question

Assignment #2
Build Your Lean Start Up
5% Due Week 5
Think about which industry you are considering competing in with your product/service you have decided on from last week. Is there any kind of questionable practices in the way the product has been traditionally sold? Produced? Advertised? Have there been any recent accusations regarding safety within the industry? What about any environmental concerns?
For example, if you are thinking of opening a lawn care business, you need to be thinking about what possible effects the chemicals you are using will have on the client and the environment. You have a responsibility to keep your customers safe and healthy. You also have the social responsibility to let the community know of any damaging effect you may be directly or indirectly responsible for.
Draft an outline of your project and list any ethical and social concerns. Is there a way you can incorporate social responsibility into the marketing of your business to create an advantage. For example, some lawn care companies market themselves as being environmentally friendly and charge a premium.

Think about which industry you are considering competing in with your product/service you have decided on from last week. Is there any kind of questionable practices in the way the product has been traditionally sold? Produced? Advertised? Have there been any recent accusations regarding safety within the industry? What about any environmental concerns?
For example, if you are thinking of opening a lawn care business, you need to be thinking about what possible effects the chemicals you are using will have on the client and the environment. You have a responsibility to keep your customers safe and healthy. You also have the social responsibility to let the community know of any damaging effect you may be directly or indirectly responsible for.
Draft an outline of your project and list any ethical and social concerns. Is there a way you can incorporate social responsibility into the marketing of your business to create an advantage. For example, some lawn care companies market themselves as being environmentally friendly and charge a premium.

Answer 1

Lawn Care Business which offers lawn development and upkeeping programme paid attention to each and every aspect of turf glass culture. This business is mainly focused thorugh customer care oriented type. Over the past few years cost of urbas are rised. Sweet landscaping and maintence is one of the service this business offers to the customer groups for their homes. This service is aims to both middle class and upper class society.

Mission

To provide best quality service to the community and the residental and yard care service with cent percentage of customer satisfaction. Mainly focused on to improve the quality of the work that the going beyond the expectations of the customer group.  

Aims of the Firm

A) Main aim was to create a potential customer group in the community to work for them to their expected level.

B) Rettain more and more yard service from different residential homes.

C) Year by year to increase the customer by 5%

D) Within this limit develop a sustainable growth in this business

Sucess Manthra

A) Complete the task given by the residental with high quality & Utmost Care with Professionalism

B) Work with the expected level with customer

Business Types & Description

Compared to other traditiion business Sweet landscaping and maintence is new to the business circle. First startup was started only in 2006. It allows to aims to grab the potential market with the residental and Yard circle.

Legal Structure

All the partners have equal liability and personallyliable in case of any loss that incurred to the customer

Firm Culture

To implement prompt and steady complaint help desk to solve the queries and complaint of customer relating with. To prove apt and correct answers to the customer group with well explained in professioal manner. To take the highly qualified employees to provide with best suited quality work to the customer and raise the expectation level of the customer with high end.

Strengh & Weakness of this business

Strength

A) Prompt Delivery Capacity

B) Flexible in Service

C) Well Professionalised Management

D) Need required accerdiation to the product

E) Availability of Customer List

Weakness

A) Comparatively new in business

B) Not tested with the customer list

C) Need to developed apt Market startagies

D) Allow limited manpower in the intital stage

Advantages

A) Margine of Profitability is high related to other business

B) Competitors have no quality product

C) Support from local government

Threats

A) Some Extent customer think abount its been luxury in their life

B) Maintain quality staff

C) Enviornmental factors would face

Market Reserch

It is the process to gather the information about competition, customer & market trends etc. Method to apply for the market reserch are to take part the face to face interview with telephonic interview. All questionaires will be in electornic mode so we can easy assess the date what ever got from the customer and plan accordingly.

Market Mix

Generally there are four types of Market Mix. They are product, Price, Place & Promotion.

Product decision comprises of brand name appearance and warranty. Will create awareness towards the service that we have provided. Quality is always the vital part and ensures to provide high quality to customer for sustain their expectation level to us. Pricing also the big factors in the customers try to get the reasonable price.

Business Strategy

Initially we will approch to the local community with top leveled landscaping skills. More than that to publish add, showing propoerties which are successfully completed. Will trust in mouth publicty about our product and give all te encouragement to promote them. Well Professionally qualified staff with high quality service that we have offered to the customer for getting their trust in this business.