Question

You will create a COVID-19 action plan for your company (NIKE) by the following steps:

1. How has the COVID-19 virus impacted the company (SWOT/5 Forces)

Please provide sources.

Answer 1

For the continued safety and well-being of their teammates and customers, our Nike owned and operated stores will remain temporarily closed in multiple countries around the world. Stores in select locations are open based on guidance from health and government authorities.

Conducting a SWOT analysis

A SWOT analysis is a tool for documenting internal strengths (S) and weaknesses (W) in your business, as well as external opportunities (O) and threats (T). You can use this information in your business planning to help achieve your goals. To work out if something is an internal or external factor, ask yourself if it would exist even if your business didn't. If it would, then it's an external factor

steps to conduct a SWOT analysis.

1. Decide on the objective of your SWOT analysis

2. Research your business, industry and market

3. List your business's strengths

4. List your business's weaknesses

5. List potential opportunities for your business

6. List potential threats to your business

7. Establish priorities from the SWOT

8. Develop a strategy to address issues in the SWOT

No matter how serious and sad all of this is, there are upsides as well. Therefore, along the Monty Python song “Always look on the bright side of life” let’s not forget those and make the best of what the crisis gives us. As the good old SWOT analysis tells us, there are not only threats, but also opportunities. With opportunities I don’t mean that the crisis provides extra business for companies like Zoom and Go to Webinar that enable virtual meetings, or for Amazon, which is planning to hire another 100,000 employees. The latter is probably more a threat than an opportunity for most, especially for the mom & pop stores that go through difficult times already.

Opportunity 1 : gets more time for everything ex. To plan and operate

2. To reflect and reconsider

3. Speed and innovation

4. Better meetings

5.reconnect and help

6. Cleaner environment

7. Modesty and acceptance

By analysising all these factors we can prepare a action plan for nike

1. Create a new plan

2. Map your gap

3. Know your customer. In these period we can easily know the taste and preference of cutsomer by the means of e - survey

4.Document how your prospects/customers think and behave

5.Create a unique positioning in your market by using the datas collected

6.Know what sets you apart.

7.followup and take action

8.Determine which distribution channels you will use for your business

9.Select the right strategies

10.Create a 90 day sales and marketing schedule

Elaborate these points according to your needs