Ch. 2: What are the limitations of secondary data in
marketing research?
Ch. 3: Look at the websites of Regent Seven
Seas Cruises and Royal Caribbean. Describe the type of
consumers each company is seeking to attract
(discuss each company’s target market psychographics, as
well as socioeconomic factors such as likely social class, likely
income, and likely education & occupation utilizing the
concepts discussed in the chapter). Add images to
illustrate your points.
Ch. 5: To answer this question, you must
describe yourself and your lifestyle...