In: Operations Management
Triple Bottom line or 3BL is a three-part accounting framework
that includes: Social, financial, and environmental aspects. Some
companies are using the TBL framework in order to assess their
business and performance in a broader view to make better business
value. This term was coined by writer John Elkington in 1994.
According to 3BL, the company must mix up the finance's standard
metrics with those that assess the social justice and sentimental
aspects.
Yes, it is possible that for-profit companies use this strategy and become successful. It not only helps companies to increase their profitability but also makes them more socially and environmentally responsive.
There are many companies using this stage. some of them are:
Lego group: Lego has made a partnership with the NGOs, WWF, etc, and also is committed to decreasing its carbon footprint and aims to become 100% renewable energy capacity by the year 2030.
Mars, Incorporated: It is a company that sells cocoa using fair trade policy and it required farmers to have fair trade certificates which ensures that they have followed the code of fair treatment.
Starbucks corp: it is known for being socially and environmentally focused since 1971 and promised to hire more than 25000 veterans by 2025.