Question

1. what are your thoughts concerning the use of popular children's television character for advertisement of snack? share your own experience with this is applicable.(100+words)
2. How would you redesign food and snack marketing to reflect a healthier approach for young children? ( 100+words)

Answer 1

1. The largest source of media messages about food (snacks) to children, especially younger (2-11 yr) children, is television.
This is the best method to reach out towards toddlers, preschoolers and schoolers.
Multiple techniques and channels are used to reach youth, and this Manipulation starts when they are toddlers because it is easy to influence their behaviour for purchasing food products like snacks.

Marketers appear children in their brand of product because this is related to two major factors:
a. children's positive experiences with a brand and other youth influence easily.
b. parents liking that brand.

Marketers know that toddlers and preschool children can successfully negotiate purchases.
By using famous TV children faces they provide a message for snacks brand so that children ane parents accept their product.

2. Due to unhealthy food population mainy youth suffer from obesity and many more diseases like diabetes and high blood pressure. Prevalence of obesity in the United States has more than doubled for children aged 2-5 years and 6-11 years and more than tripled for adolescents aged 12-19 years.

Healthier approach for food and snacks marketing:-
•Packaging of snacks should be environment friendly. Product should look attractive.
•Offer small packages to costumers for less food wastage and less cost.
•Organic and natural snacks are much more healthier so should be included.
•Advertisement of marketing brand should be with popular brand.
•Main approach is that snacks or food products should be low sugar and low fat for the health issues of children.