Question

In: Operations Management

PLEASE, it's URGENT Devise a digital marketing strategy of Adidas based on the below Four stages...

PLEASE, it's URGENT

Devise a digital marketing strategy of Adidas based on the below Four stages :

Stages of the digital strategic marketing plan, namely:

  • Goal setting (develop an Internet marketing strategy).
  • Situation review (develop an Internet marketing strategy).
  • Strategy formulation (develop an Internet marketing strategy).
  • Resource allocation and monitoring (define Internet marketing plan and monitor).

Solutions

Expert Solution

Digital marketing is a popular platform where every company is seeking its place and growing day by day. Some of the marketing planning as follows: Setting goals regarding the marketing strategy will give insight way towards digital marketing. Planning a goal will make Adidas feel more motivated towards completing the goals with accuracy and in a given period. Adidas needs to formulate a goal towards digital marketing that will help in growing.

Taking a review of the situation will give a path to the strategy where the problem is or its scope of improvement. Reviewing will help modify the plan, and customize like Adidas needs to compare themselves will competitors in terms of digital marketing to take a view over itself.

Formation of strategies regarding the set goal and covering all the needed aspects of the digital marketing. Policy should make according to the present scenario and marketing situation over the internet. The range offered by the Adidas, the quality, the superiority should all be covered.

Resourcing each aspect and checking over the strategy will develop the feedback, suggestions, complaints, etc. These should be handle smartly, and according to the improvement, should be initiated.


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