ANS:
Lessen
skepticisms of the qualitative research:
- The ability of qualitative research is its
strength to provide complex textual activities and
descriptions,
- How people experience a given research
issue.
- Thus provides information about the “human” side of an
issue
- Often contradictory behaviors,
- Self beliefs, opinions, emotions,
- The relationships of individuals,
- Justifying the sources of entire scope and
methodology that has been chosen,
- Using literature entire sources too much obidiently in order to
build enough strong probing questions,
- Structuring the data analysis very much
strongly and carefully.
Conclusion:
- So, the Strengths and also weaknesses of any widely ranged
products or brands is the Understanding the dynamics of those
purchasing decision dynamics.
- Which is also Studying reactions to the advertising and
public relations campainings and other marketing related
communications, graphic branding identity, packaging and design,
etc