Question

In: Operations Management

How can you lessen skepticisms of the qualitative research?                                 &nb

  1. How can you lessen skepticisms of the qualitative research?                                                                                                        

Solutions

Expert Solution

ANS:

Lessen skepticisms of the qualitative research:

  1. The ability of qualitative research is its strength to provide complex textual activities and descriptions,
  2. How people experience a given research issue.
  3. Thus provides information about the “human” side of an issue
  4. Often contradictory behaviors,
  5. Self beliefs, opinions, emotions,
  6. The relationships of individuals,
  7. Justifying the sources of entire scope and methodology that has been chosen,
  8. Using literature entire sources too much obidiently in order to build enough strong probing questions,
  9. Structuring the data analysis very much strongly and carefully.

Conclusion:

  • So, the Strengths and also weaknesses of any widely ranged products or brands is the Understanding the dynamics of those purchasing decision dynamics.
  • Which is also Studying reactions to the advertising and public relations campainings and other marketing related communications, graphic branding identity, packaging and design, etc

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