Question

In: Computer Science

. Compare customer relationship management and supply chain management. How are they similar? How are they...

. Compare customer relationship management and supply chain management. How are they similar? How are they different? In which functional areas do they have the most impact? In answering, consider the kinds of technologies used in each.

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Expert Solution

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Similarities:

CRM and SCM are programming driven cycles. Both are arranged towards productive business exercises. They help in determining the requests and accessibility of items and administrations. Both lead to long haul gainfulness and maintainability. They increment consumer loyalty. Both give information to business examination.

Differences:

CRM is a showcasing cycle and SCM is a dispersion cycle. CRM helps in gathering, investigating and deciphering client information to accomplish the deals or administrations. SCM helps in overseeing computerized coordinations, material costs, fabricating costs, transportation, stock administration. SCM guarantees all the offices get the important crude materials to finish their undertaking, synchronize their development and CRM guarantees offering help, sends requests, and administrations to clients. CRM helps in effective item plans, kills bottlenecks SCM centers around quality improvement, tackling issues, and expanding client base. SCM empowers productive acquisition, dispersion, and limit acknowledgment. There are three stages in CRM for example Gain, Enhance, and Retain. SCM has 5 stages for example Plan, Source, Make, Deliver, and Return. CRM centers around the clients and SCM centers around the gracefully chain for example dispersion channel individuals. Generally SCM gets information from ERP or CRM.

The functional areas in which SCM has more effect is the creation and activities office and CRM is the Marketing and Sales office.

The sorts of innovations utilized in SCM are Advanced Radio innovation or RFID, Advanced Weighing Technology, Social Media Revolution, Transportation Management programming, Data Analytics, Artificial Intelligence, Streaming Architecture, Edge processing and so on.

The sorts of advances utilized in CRM are VoIP, Social Networking, RFID, POS, List generator, deals power computerization, client care and so on.


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