In: Psychology
It important to prepare for negotiations as by preparing we come to know their reservation price i.e. the least favorable point at which the other side would accept a deal. Thus based on this information we can bargain efficiently. The preparation activity should ideally include; assessing the other side and it will include finding out;
What is their; best alternative to a negotiated agreement (BATNA)?
Their reservation price i.e. the least favorable point at which the other side would accept a deal?
Their underlying interests?
One should try to get all these information by;
. Contacting sources within the industry?
. Checking potentially relevant business publications?
. Reviewing their annual reports (and public filings)?
. Asking questions informally of the negotiator or others within the company?
. Imagining what your interests, preferences, and needs would be if you were in their position?