Question

QUESTION 1 : Words: 200

Create a template for a report on McDonalds function:

• Marketing
• Human resource Management
• Operation management
• Financial

Answer 1

Introduction

McDonald's is one of the fastest-growing fast-food organizations in the USA. The study will explore the marketing management, human resource management, operational management, and financial management activities of the organization.

Analysis

Marketing management activities

McDonald's uses segmentation, targeting, and positioning strategy to separate its target customers into different groups. For example- some prefer MacAloo Tikki while others prefer Hamburger.

The company also uses the 4Ps o marketing mix strategy to counter its target customers.

• Products: Hamburgers, sandwiches, snacks, desserts, and shakes, and McCafe.

• Places: The company selects places where people regularly visit, like restaurants, Kiosks, and its mobile application.

• Promotion: Promotional options for the company are-advertising, sales promotion, and public relations.

• Price: Bundle pricing strategy and psychological pricing strategy have been adopted.

Human resource management

The human resource management of the company focuses on efficient staffing, training, and rewards. Employees are recruited according to their skills, qualifications, and experiences. HR managers and employees have maintained a steady relationship for a more impactful output.

Operational management

Operational activities of the company focus on the SIPOC model that emphasize suppliers, input, process, outputs, and products. The model is hugely successful from both direct shops and franchisee stores. Moreover, Glo-Cal strategy is also used for more updated customer service.

Financial management

The financial management of the company correctly handles all the business activities of the company. The company has earned $21.28 billion in the previous fiscal year with a sales generation of $2.7 million that indicates a string financial efficiency.

Conclusion

The study has discussed all the operational, marketing, and financial details of the company. The company has become a leader in the fast-food industry.