Question

"St. Jude's is such a powerhouse among charitable organizations that industry experts compare it to the American Cancer Society and Susan G. Komen for the Cure. It ranks 18th on Cone's Power 100 Nonprofit list; a significant feat for a singular hospital.And this past holiday season 18% of Americans said they planned to support St. Jude's"...

Please answer the following:

• Why do you feel St. Jude's is effective with their marketing campaign?
• In what ways has St. Jude's positioned themselves for financial success?
• What tactics do you think would be beneficial to use with the organization that you are volunteering with for the term?

Answer 1

St. Jude's is having the right marketing campaign as it can communicate the right point that they want to show. They can communicate that they are contributing to the health of the country and doing activities that can help in the upliftment of the society.
St. Jude's has been able to show itself as a financial success because they have been very transparent about the inflows and outflows of their finances. They have been raising contributions from the bug houses and volunteers and have been contributing them towards the society, Being a big NGO, they have been able to raise a good amount from the public.
The tactics that can be used are to show openly how the company is contributing to the success of the environment. At the same time, the NGO should do activities that help the local people. Also, the NGO should gather more volunteers and clearly show how they are contributing to the lives of the people and changing them in the long run.