Question

Thinking back on what you know about the story of Dr. John’s SpinBrush, what was one decision that they made to manage risk and reward? How did that decision change the degree of fit in the POCD framework?

Answer 1

Ans

Dr. John’s SpinBrush or battery powered toothbrush made a crucial decision which made the huge success they achieved.

The decision to launch the product without perfecting it (by more research and product perfection) and tweaking the product to make it better on the go proved to be crucial. Since barriers to entry were low so many copy cats were likely to emerge. So Dr John made sure that supply cycle was designed to be low. The risk was that the product might have some defect that was discovered later. Dr John addressed this by taking continuous feedback and improving the product on the go.

Large corporations waste too much time in perfecting the product and lose the opportunity as some competitor has already launched it. Dr John saw a huge gap between manual toothbrush and electronic toothbrushes which were very expensive. He wanted to launch the electronic toothbrush in a mass market price range with the same qualities.

In the POCD framework , this decision made the maximum use of opportunity, as well the context of huge gap in the electronic toothbrushes.