In: Operations Management
Please write a summary of the Company (SWOT) (5Ps) for Netflix with the database. As detail as possible.
Netflix's Strengths – Internal Competitive Factors: Explosive
Development – Over the last decade, Netflix has been an dominant
video entertainment company with content not just in the US, but
worldwide.
International User Presence – Netflix has a worldwide customer base
that covers over 190 countries around the world. There are more
than 137 million Netflix subscribers, and it allows the company a
good negotiating position with the studios to obtain exclusive
content.
Originality-Another attribute of Netflix is that it has produced
original programming of the highest quality over the years. Any of
the first series, such as stuff Stranger, Narcos, Mindhunter
etc.
Netflix's Weaknesses — Internal Financial Factors: Increasing
Operating Expenses – Netflix's original programming gives it a
competitive edge, but the expense of maintaining such programming
continues to rise. The Economist's estimated budget (June 2018) for
this year's initial programming was USD 12-13 billion. The sum has
surpassed spending from last year.
Restricted Copyrights – Netflix doesn't own any of its original
content, so this has a negative effect on the service. Within a few
years the licenses acquired by other outlets expire, and the
content continues to surface on other websites.
Netflix's Opportunities – Global Market Factors: Increase User
Reach – Netflix can move into many other countries with such a
large existing viewer base to broaden its content to subscription
base. They should start approaching countries where it isn't
accessible at present. Netflix has recently extended its activities
and added a few of countries to its list of activities. However,
China, Crimea, North Korea and Syria remain inaccessible.
Refresh Film Library-By growing contracts with different movie
distributors, it will extend its film licensing. Netflix will now
update its catalog of content, as it now creates its own
material.
Netflix's Threats — Global Market Factors: Economic Strain –
Netflix isn't the only one that provides video content worldwide.
The list of competitors keeps rising year after year. HBO, Amazon,
Hulu, AT&T and YouTube are actively negotiating with Netflix by
giving their customers regular access to new and original
programming.
State Requirements – Strict policy laws and legislation in many
countries covering internet providers such as Netflix may pose a
big obstacle to them. Expansion of Netflix to China, for example,
would be impossible due to its prohibition on international
content.
Recommendations: Netflix's SWOT analysis illustrates where the
company is at present and the challenges it faces in this period.
After are a few recommendations for Netflix that were proposed
after this thorough analysis: discover new regional areas by
collaborating with their respective cable networks and watching
their local and international content in various languages. They
will be gaining more income and subscriptions in this
direction.
Netflix will aim to communicate with IMDB, Rotten Tomatoes and
other web services and provide their customers with a range of
reviews and other information.
Netflix will be improving its protections to prevent internet
piracy.