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In: Operations Management

Please write a summary of the Company (SWOT) (5Ps) for Netflix with the database. As detail...

Please write a summary of the Company (SWOT) (5Ps) for Netflix with the database. As detail as possible.

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Expert Solution

Netflix's Strengths – Internal Competitive Factors: Explosive Development – Over the last decade, Netflix has been an dominant video entertainment company with content not just in the US, but worldwide.
International User Presence – Netflix has a worldwide customer base that covers over 190 countries around the world. There are more than 137 million Netflix subscribers, and it allows the company a good negotiating position with the studios to obtain exclusive content.
Originality-Another attribute of Netflix is that it has produced original programming of the highest quality over the years. Any of the first series, such as stuff Stranger, Narcos, Mindhunter etc.

Netflix's Weaknesses — Internal Financial Factors: Increasing Operating Expenses – Netflix's original programming gives it a competitive edge, but the expense of maintaining such programming continues to rise. The Economist's estimated budget (June 2018) for this year's initial programming was USD 12-13 billion. The sum has surpassed spending from last year.
Restricted Copyrights – Netflix doesn't own any of its original content, so this has a negative effect on the service. Within a few years the licenses acquired by other outlets expire, and the content continues to surface on other websites.

Netflix's Opportunities – Global Market Factors: Increase User Reach – Netflix can move into many other countries with such a large existing viewer base to broaden its content to subscription base. They should start approaching countries where it isn't accessible at present. Netflix has recently extended its activities and added a few of countries to its list of activities. However, China, Crimea, North Korea and Syria remain inaccessible.
Refresh Film Library-By growing contracts with different movie distributors, it will extend its film licensing. Netflix will now update its catalog of content, as it now creates its own material.

Netflix's Threats — Global Market Factors: Economic Strain – Netflix isn't the only one that provides video content worldwide. The list of competitors keeps rising year after year. HBO, Amazon, Hulu, AT&T and YouTube are actively negotiating with Netflix by giving their customers regular access to new and original programming.
State Requirements – Strict policy laws and legislation in many countries covering internet providers such as Netflix may pose a big obstacle to them. Expansion of Netflix to China, for example, would be impossible due to its prohibition on international content.

Recommendations: Netflix's SWOT analysis illustrates where the company is at present and the challenges it faces in this period. After are a few recommendations for Netflix that were proposed after this thorough analysis: discover new regional areas by collaborating with their respective cable networks and watching their local and international content in various languages. They will be gaining more income and subscriptions in this direction.
Netflix will aim to communicate with IMDB, Rotten Tomatoes and other web services and provide their customers with a range of reviews and other information.
Netflix will be improving its protections to prevent internet piracy.


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