Question

Current Market Mix of Netflix, as detail as possible, please.

Answer 1

Market mix of Netflix

Netflix is one of the famous online entertainment media that streams movies ,videos and all other entertainment elements. Started as a DVD rental it expanded its business and witnessed a huge growth in a short period of time. One major reason among many success aspects is the marketing strategy it adopted and the marketing mix it entertained.

1. Shifting from being a DVD rental ,it first launched its first streaming product. On the same line many other medias like Netflix was introduced which became a tough competition for them. The first rethinking in marketing strategy started then.

2. It launched Netflix originals which was its own production . This was greatly appreciated by the customers and thus Netflix became a one stop shop for all originals.

3. Pricing is one of the best and major strategy in marketing for Netflix. Different price for different plans were offered. It varied with countries and continents.

4. As a part of marketing promotion has its best place. It uses both offline and digital marketing for its promotion.

5. Technology is utilised to the maximum and as an end result customers are satisfied with watching Netflix.

6. Modern social media such as Instagram is also used for various content promotion of Netflix.

7. The current marketing mix of Netflix becomes the best because it shows a proper mix of content,strategy and technology. The effective treatment of these three elements has created a famous brand for itself and made it a very tough competitor for all others.