There various qualitative factors that must be evaluated by the
management before taking business decision.
- Morale of employee: The morale of employee
must be considered while taking decision in areas of human capital
development. For example, declaring zero annual bonus to employee
due to low productivity may create a negative impact on the morale
of the employees.
- Stakeholders or investors attitude: Some
business decisions might impact the attitude of the investors. Like
acquiring any company which sells harmful products may persuade
some of the investors to withdraw their investment.
- Social environment: The management must
understand the current social environment before taking any
decision. For example, a company cannot diversified its business to
sell wine in gulf countries where wine is prohibited and not
considered good by the public.
- Customers: The management must make an
analysis of the customer taste and preference before launching any
new product.
- Products: The decision in terms of reducing
the price of the product must be taken while considering the
quality of the product.