In: Economics
Read the following article and answer the question that
follow
Dittenhoefer’s Fine China
Overall, Steve Edwards, vice president of Marketing at
Dittenhoefer’s Fine China, is very pleased with the success of his
new line of Gem-Surface china plates. Gem-Surface plates are
different from regular china in that the plates have a special
polymer coating that makes them highly resistant to chipping and
fading. Not only are the plates more durable, they are also
completely dishwasher safe.
In order to manufacture the new plates, Dittenhoefer’s has leased a
special machine to apply the coating and has put in place a drying
system to “cure” the coating on the plates. The research and
development (R&D) lab has determined that in or- der to prevent
defective plates, it is important that the machine apply the
polymer coating at the proper temperature and in the proper
thickness.
Quality Problems
Traditionally, quality control at Dittenhoefer’s has consisted of
visually inspecting finished items for defects (chips, cracks,
etc.) as they are being packed for shipment. This was accept- able
in the past, when defects were few and far between. With the new
polymer-coating technology, however, this has caused some serious
problems.
For instance, on one Friday during the Christmas sea- son, the
packers noticed that nearly all of the plates they were getting
ready to ship had faded designs, which suggested that
the temperature of the polymer-coating machine might be too high.
Sure enough, when a supervisor went back to check on the
polymer-coating machine, he found that the thermo- stat was set at
190 degrees. Apparently, someone had set the temperature higher to
clean the machine but had forgotten to reset it back to 165
degrees. The good news was that the problem was easily fixed. The
bad news was that the ma- chine had been running at 190 degrees
since Wednesday. In the interim, 2,400 plates had been run through
the coating machine. In the end, Dittenhoefer’s had to destroy all
2,400 plates and was late making shipments to several important
customers.
In another instance, a worker just happened to notice that the
polymer-coating machine was not using as much raw material as
expected. When the worker measured the thickness of the coating
being applied to the plates, she found out why: The coating
thickness was only 2.4 microns. A quick check of plates being dried
and those being packed revealed that they, too, had a coating
thickness of around 2.4 microns. While manufacturing was able to
correct the
problem and save these plates, no one knew how many plates had been
shipped before the problem was discovered.
Source: Bozarth, C.C. and Handfield, R.B. (2016) Introduction to
Operations and Supply Chain Management (4th edition) New Jersey:
Pearson Prentice Hall;
REQUIRED:
In light of this caselet, discuss the four different types of costs
related to quality of products
Answer:
Four types of costs involved for the determination of the quality of the product are:
1. Internal failure costs are those costs which are caused by the services or products not comforming or completing the requirements or the user's needs. They are found before the delivery of rhe products and services to the external customers. They led the customers to not being satisfied with the quality of the product availed.
2. External failure costs are those types of costs which are caused by the deficiencies existing in the products and services found after the delivery has been made to the external customers. It can lead to customer disatisfaction and loss of goodwill. Repairing goods or complaints are the examples.
3. Appraisal costs are those costs which are a part of specific category of the quality control costs. Companies often pay such appraisal costs as the pay for the quality control process and helps in ensuring that the producrs and servives would meet the customer's expectations and regulatory requirements raised by the customers. It would include all the field tests and inspections cost for checking and ensuring the quality of the product.
4. Prevention costs are such kind of costs which are directly associated with the design, maintenance and the implementation of the quality management system. These are the costs which are incurred by the company so they could prevent any damage or quality disbalance happening to the product. They are planned and also i curred before the actual operation. They include development, training, preparation and managing the quality programs.