Question

****Please clearly explain what target objective, changing cells and constraints are taken for the solution*********

A political candidate has an advertising budget of $250,000. The candidate wishes to allocate the advertising money among four media outlined in the table below. The candidate's goal is to reach the largest possible audience. To ensure the candidate reaches a diverse audience, the table also displays a minimum and maximum level of ads that should be placed. Use Excel's solver to assist the candidate in spending its advertising budget by selecting an effective media mix.

Medium Audience Cost per Ad Minimum Ads Maximum ads

newspaper ad 2000 5000 3 6

radio spot 3500 5000 2 5

Social media ads 5000 10,000 6 10

TV spot (30 seconds). 12000 20,000 5. 10

Answer 1