Question

reasons why its crucial that individual franchise owners can develop,run and share their own content on platforms (for example, Akamai OS streaming on the NBA website )

Answer 1

It is crucial for individual franchise owners to run their own content on platforms because of following reasons:

• Platforms like Akamai provide intelligent edge platform which covers everything i.e. from the enterprise to the cloud.
• These platforms make customers and their businesses fast, secure and smart.
• Franchise owners may get competitive advantage by platforms like Akamai.
• Platforms like Akamai provide agile solutions to the franchise owners that makes their multi-cloud structure more powerful.
• Platforms like Akamai can help the franchise owners in keeping decisions, apps and experiences close to customers.
• Platforms like Akamai can provide great customer service, analytics and 24/7/365 monitoring for the franchise owners and this should be very crucial for them(franchise owners).
• Platforms like Akamai provide services to franchise like NBA.
• NBA with the help of Akamai's simple, automated solution, manages more than 45000 media assets, assigns business policies and publishes content to multiple distribution channels.
• Franchise owners can use platforms and develop, run and share their content to reach customers globally.
• For example, NBA selected Akamai in order to combine an enterprise-class rich media platform with the Akamai's global delivery platform which provides unmatched reach and reliability.
• Franchise owners can use platforms in order to increase traffic.
• By using Akamai's platform, NBA got record traffic levels and got over 35 million unique global users per month.
• Developing, running and sharing content on platforms can be crucial for franchise owners in maintaining employment and infrastructure costs effectively.
• Akamai's suit of products helped NBA in maintaining employment and infrastructure costs effectively.
• By using platforms, franchise owners can get great growth in advertising revenues which should be crucial for them.
• By using Akamai network and it's reach and stability, NBA managed to grow advertising revenues by 500℅ till now.
• Franchise owners can deliver high quality online experiences to their customers worldwide on any device by running their own content on platforms.
• By developing, running and sharing their content on social media platforms, franchise owners can get in touch with their local customers.
• By using social media platforms, franchise owners can increase and market their brand image and value.
• Examples of social media platforms are Facebook, Twitter, Instagram, LinkedIn etc.
• Franchise owners can use these platforms for their marketing by running and sharing thier own content.
• By using Search Engine Optimization (SEO), franchise owners can manage their website's traffic and content which is crucial.
• Franchise owners can design their own websites and develop, run and share their content with the help of these platforms and this increases interaction with new and existing customers.

So, these are some reasons explaining the importance of developing, running and sharing content by individual franchise owners on platforms.

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