Research and describe 2 times when United Airlines implemented a strategy in the past and failed....

Research and describe 2 times when United Airlines implemented a strategy in the past and failed. What were the strategies and how did it fail?

Expert Solution

In 9th April 2017 united express flight 3411 from chicago to louisville, security official dragged paying passenger Dr. David Dao
off united express and the same misbehaviour got virul on social media over night. The incident got escalated into global PR
disaster for united Airlines. Due to this incident, Airline companies got criticised in all over the world and stock value of united
express got reduced $ 1bn. Passenger Mr. Dao, with whom misbehaviour treated was an asian, so he said asian getting targeted.
Eventually company realised this mistakes and power of social media and appologies for the incident.So ultimatelly it can say
there was wrong strategy for addressing customer's grievances, quick respoanse to customers, real time information sharing
about the passengers, underestimating social media and feedback resolution.

I know one incident, please try another by research.

ekkarill92 answered 2 years ago

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2 paragraphs on WHEN STRATEGY IS NOT SO SUCCESSFUL STRATEGICALLY

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