Question

What steps should the exporter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring?

**Please provide a different answer than one already represented on the website also make sure to type in the answer

Answer 1

1)

The key steps that an exporter should follow for forming a successful alliance are:
Have an effective and efficient strategy for the alliance

Evaluate the progress and restructure the agreement as required

2)

The common issues that arise from forming an alliance are:

Lack of control within the organization, since it involves a partnership with another company, they will also have some rights so that would give them also controlling power and the total controlling authority gets divided.

If one company which is in the alliance creates a bad image in the society, it affects the alliance even though the other company wasn't responsible for it

3)

It brings in new technology and skills

• Helps in creating better strategies for new product development
• Helps in capturing new markets globally
• Helps in capturing new customers

1. If one company which is in the alliance creates a good image in the society, it promotes the alliance even though the other company wasn't responsible for it