In: Economics
What steps should the exporter take to ensure success when
forming an alliance? What issues might...
What steps should the exporter take to ensure success when
forming an alliance? What issues might arise when forming an
alliance? What benefits might a global alliance bring?
Article :
- Jakada, B. A. (2014). Building global strategic alliances and
coalitions for foreign investment opportunities. International
Journal of Global Business, 7(1), 77-94.