Question

Do you think Kappmeyer should sign the proposal, and why?  Did USS team get the right answer to the wrong question? What if, rather than whether USS should install CSP in Mon Valley, Kappmeyer has asked whether USS should invest in or participate in this technology? Would you have answered that question differently than you did when the problem was framed as Mon Valley issue?  What should USS’s next technological move be? Should USS take another “long shot” to leapfrog ahead of Nucor? Or should it “get on the ground” neck-to-neck with Nucor, employing a viable commercial technology as soon as possible incrementally improving CSP?

Continuous casting investments at USX corporation (HBS 9-697-020)

Business Policy

Answer 1