In: Operations Management
Discuss between process and and need theories.
Answer
Process theory is related with the process of motivation and it is
basically concerned with how motivation occurs in an individual.
There are certain psychological and behavioral process which
motivate a person to act in a particular way. This theory analyses
the reason behind the motivation and examine how a person needs
with affect the behavior in order to achieve a particular goal
related to the needs of the individual.
Need theory of of motivation is a Theory which is proposed by
psychologist David McClellan. He states that how the need for
achievement, power and affiliation affects the the action of
people. This theory states that any individuals specific needs are
acquired over a long time and shaped by his life's experience. The
Motivation and effectiveness with respect to his job functions are
influenced by all of these three needs which are discussed in
detail-
1. Achievement- people who want to achieve break in life always
tend to avoid both low risk and high this situation because they
easily attend success through their hard work. They always believe
that success is attained by consistent hard work and do not believe
in being too much risky. They always prefer to work alone with
other achievers who had the similar mental attitude.
2. Affiliation- people with need for affiliation need good
relationship with other people and they need to feel accepted by
other people. They always tend to confirm to the norms of the work
group and they perform well in customer service and client
interaction situation.
3. Power- a persons need for power can be divided into two
different types one is personal and other is positional. Personal
power is the one which any person with his own hard work and on way
of living things. Personal power is always achieved when other
people believe in him and positional power is achieved with respect
to a position or authority given by some other people. For example
a person who is promoted to a senior post by the chief executive
officer of the company is given position of power.
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