Question

What are strategy alternatives to "Akbank Options in Digital Banking", Harvard Business School

Answer 1

Akbank, one of Turkey’s largest banks, decided to create a subsidiary, AkÖde, to focus on engaging with younger generations of banking customers. To build its social banking app, Tosla, AkÖde sought to support a microservices- and DevOps-based approach with an on-premise, Kubernetes-based container platform. Using Red Hat OpenShift Container Platform, part of Red Hat Cloud Suite, the bank quickly tested and launched Tosla. This cost-efficient, centralized environment helps the app’s development teams work together more effectively to launch new
features to market faster.Akbank differentiates customer experience with video engagement and social media.

Akbank began exploring Red Hat OpenShift technology within a test environment as an option for the Tosla app’s Kubernetes distribution. After a short proof of concept, the bank was confident in the platform’s capabilities and the level of support Red Hat could provide and decided to use Red Hat OpenShift Container Platform, part of Red Hat Cloud Suite.

“Red Hat consultants in Turkey gave us tremendous support during the proof of concept,” said Gün. “That was one of the biggest advantages. Online training and knowledge transfer through Red Hat Consulting during this initial work also provided a hands-on introduction to OpenShift for our teams.” After implementing OpenShift Container Platform, AkÖde then migrated the Tosla microservices from Google Cloud Platform. These microservices now connect to a Microsoft SQL Server database—a platform widely deployed across Akbank—and a customer-facing interface that uses native libraries to provide a mobile-optimized experience. Developers continued crafting more than 20 new microservices and adding new features to Tosla to prepare for the app’s initial and full launches.
AkÖde also extended Akbank’s use of Red Hat Cloud Suite to take advantage of cloud infrastructure capabilities and OpenShift Container Platform under a single management framework.

With Cloud Suite, AkÖde can easily add networking, storage, and other key enterprise IT functions as needed. Part of Cloud Suite, Red Hat Virtualization helps organizations virtualize traditional applications to build a foundation for cloud-native and container-based workloads. Red Hat CloudForms provides a unified and consistent set of management tools across virtualized, private cloud, and public cloud platforms.

Proactive Strategies for Digital Marketers in Retail Bank managers

1. The last thing your client needs to confront isn't having the option to arrive at your bank. Banks need to keep all their computerized channels open and proactively update their clients much before they want to connect for help, particularly in the midst of emergency.

2. It is significant that banks educate their clients about the wellbeing related safeguards, for example,

3. Cleanliness steps taken to disinfect the branches, ATMs, money notes, exceptional trainings to banking journalists, and so forth

4. Representative cleanliness estimates like every day temperature check, use of sanitizers and defensive hardware.

5. Steps that should be taken for clients who have no other choice than visiting the branch—arrangements, keeping up separations in lines, and so forth uncommon arrangements for the old and weak segments.

6. Potential outcomes of COVID-related phishing messages, unapproved KYC demands, and so forth

7. Banks ought to proactively refresh its clients about these means taken at the branch level through computerized channels. Accentuation ought to be given to drive a greater number of visits to computerized channels than branches and ATMs. Use multi-channel client excursions to ceaselessly and simultaneously draw in with the clients.

8. The vast majority of the questions banks get can be effortlessly foreseen ahead of time. It is in every case better to contact clients by means of overviews to recognize potential issues proactively. Break down and organize the input and ensure their requirements are met before it turns into an issue. It generally bodes well to dispense your restricted assets to need demands. Additionally, over the long haul, this may improve brand value among your clients

9. Banks should be set up to meet these potential clients any place they are—indeed, even on informing applications. As indicated by PwC's report, the "new typical" for money related administrations establishments is to fulfill the need for being client focused, and that implies offering consistent omnichannel encounters. Particularly at these occasions when clients are assaulted with various brands, banks should utilize client venture planning instruments to draw in with clients past the customary money related channels.

10. It's likewise critical to show customized pennants including items and administrations your clients may need to explore the emergency.

11. The impact of the emergency can change with various clients—some more helpless than others. Banks can use client information stages (CDP) to accumulate 360 degree data about their clients and isolate the weak ones such as independently employed, high-obligation, mature age clients, and so on Synchronizing a CDP with your current CRM framework can assist you with contacting them with custom-made items and accommodating guidance.

12. You can utilize little estimated dynamic pennants and incorporate informing to feature social separating related measures, re-opening of explicit branches in the area of the client or the nearby crisis client care number.. This can likewise be utilized to declare the accessibility of every minute of every day client care and advanced help for business clients, need banking and so on

13. Most banks these days have powerful versatile applications fit for doing essentially whatever is conceivable through a branch. You can put a keen flag on your website pages to empower clients to straightforwardly click and download your portable application.

14. Urge your clients to remain at home and utilize web based banking for everybody's wellbeing. Influence your branch finder pages, ATM postings in Google and more to drive clients who are potential branch guests to online channels.

15. In the event that you as of now have an information base to instruct your clients about computerized banking abilities—this might be the best an ideal opportunity to make these pages more available. This can be a portable banking or advanced financial guide on the best way to utilize existing computerized channels. Use retargeting choices to contact clients who have not made any exchanges even subsequent to finding out about advanced channels.

16. Not at all like previously, banks are differentiated to address various necessities of the client. In the hours of emergency these are a portion of the prompt advances you can consider increment the cutoff points for online exchanges

17. Offer installment occasions, ban for credits, unwinding in EMIs, less severe KYC standards, deferring least equilibrium charges, loosening up extra confirmation for relatives, simpler secret key reset steps and that's just the beginning

18. Likewise offer crisis credit offices, admittance to fixed investment accounts, and items like advances and protection at limited rates

19. While these activities can be of genuine assistance to the clients, banks need to ensure it compasses to the correct recipients. Using revenue groups and prescient crowds dependent on AI are a portion of the demonstrated ways banks can investigate.

20. Attempting to sell something by exploiting the emergency ought to be maintained a strategic distance from at any expense. Notwithstanding, this doesn't mean banks should ignore those manners by which banking and protection items can help their clients during the emergency. For instance, contact those clients with no appropriate protection inclusion with reasonable protection item suggestions.