In: Operations Management
Revise the following passage, correcting any grammatical and
punctuation errors present. Indicate the
corrected parts in your answer by writing them in bold red
text.
In the 1970s, market researchers discovered that the most young
children were unable to tell the difference
between the television shows they watched and advertisements for
products. Because of this discovery, it was
an attempt in 1978 to put legal restrictions on television
advertisements aimed at too young children, but
advertisers objected. The industry of marketing to children has
being growing steadily since then. Between
1978 and 1998, the amount of money directly spent by children age
four to twelve increased from less than
three billion dollars a year to almost twenty-five billion dollars,
and is not end in sight. Researchers believe that
children in that age group also convince their families to spend
another two hundred billion dollars a year—
such as when a young boy, for example, convinces her mother to
purchase a more expensive computer than
she might otherwise have bought. Marketers are easy to decide to
target this young market—there is their job
to aim at consumers who can be convinced and who will spend most
money.
However, few other groups have also helped marketers figure out the
best way to target a too young
audience. Many child psychologists are now been asked to join
market-research firms to provide information
about how to reach children more effectively. Some members of the
American Psychological Association
lobbied their organization in 2002 to discipline APA members who
have helped advertisers target children, but
the APA has no taken action yet. The most psychologists feel that
the marketers and their advisers have being
allowed very much freedom to appeal to children who cannot make
informed decisions about products, but
the situation does no seem likely to change.