In: Finance
How attractive is the main sector in which McDonald"s competes (Hint: Market opportunity, growth, profitability, sustainability)? How has your company been impacted by US trade relations?
McDonald's competes into food and beverages sector which caters to the global economy.
This sector is related to the consumer consumption industry and these sectors are always the consumers favourite, as there are more people who are inclined on buying out their food from outlets which can be quickly available and which can be quickly consumed so that there would be a lot of time saving.
this industry is high growth and high profit oriented as the margins are also higher as there are very few players so there is the pricing power available to the McDonald's. It operates into a wide geographical location so the sustainability related to this business is also high as it has adapted to the needs of various countries.
My company has been positively impacted by the negative development on the front of US China relationship as my company is highly domestic oriented and it is related to catering of smaller business inside America and the new trade war is helping the domestic industries as they are focused on providing incentive to the industries which provide job to the American people.