Question

Step 1 Pick one product that is available in the marketplace

The product should be well-established (available for many years) from a well-established company.

Step 2 State where you believe the product lies in the product life cycle

Be sure to clearly state how you came to this conclusion.

Step 3 Pick another product that failed in the marketplace (1 point).

This can be a product that recently failed or that failed a long time ago.

HINT: Start by typing "failed products" into your favorite search engine and see what comes up.

Describe where the product was in the product life cycle when it failed. Be sure to clearly state how you came to this conclusion .

Speculate as to why it was not successful/why it failed?

Speculate on what the company could have done differently that might have led the product not to fail .

Answer 1

STEP 1: Product Chosen – Coca Cola

STEP 2: Stage within the product lifecycle – MATURITY section
Following is that the rationalization towards however I reached this conclusion. That is, below is that the product lifecycle for Coca Cola until date:

1. Introduction section
Dr John Pemberton created Coca Cola within the late Eighteen Eighties, introducing it as a soda fountain drink that was oversubscribed at 5 cents for each glass of around 200-250 millilitre.
Pemberton's partner, Mr. Frank Robinson coined the name ‘Coca Cola’ since he had a plan that 'c's would seem appealing in advertisements.
2. Growth section
Coca-Cola got oversubscribed to Asa Chandler, United Nations agency established the Coca Cola Company among four to five years and ensured effective distribution of its product across America.
As demand grew, provide had to be hyperbolic. Thus, Chandler not solely hyperbolic the production however conjointly started commerce Coca Cola was in bottles instead of solely through ancient soda fountains
3. Maturity section
This is this stage for Coca Cola product.
Coca Cola enlarged its distribution channels across globe to enter new market segments.
The product endure product enhancements to suit the variable wants of the target market (For example, Diet Coke).

STEP 3: unsuccessful Product Chosen – Red Fusion (a drinkable by Dr. Pepper)
A cherry seasoned drink launched in 2002, this drink went off the shelves among a year of its launch, preponderantly thanks to its unhealthy flavour complaints.
When it unsuccessful, the merchandise was still in its Introduction section. Despite the selling power & sound marketing of the 120-year previous Dr. Pepper, this product couldn’t establish its mark thanks to complaints of its unhealthy style.
The sole characteristic of a drinkable is its flavour. If the flavour gets modified, the merchandise becomes a replacement one!
Thus, the corporate couldn’t have done something higher than coming out the merchandise from market since unhealthy flavour was the sole reason of its failure. Efforts might are created in dynamical the flavour of this product, however it might the lose its sole characteristic that then becomes an equivalent as launching a wholly new drinkable.