Question

Joe Reeka is a senior sales representative for Power Flour, LLC, a supplier of flour to private-label brands in supermarkets as well as to bakeries across Europe. Power Flour has developed a new white flour with a non-traditional bleaching agent, which will allow for the baking of bread products with lower carbohydrates but without a change in taste. Joe feels this new flour product would be ideal to sell to Rising Action Bakery and has sent information on the new flour to its purchasing department.

Rising Action Bakery is a small but growing chain of bakeries in Germany, specializing in “home-baked” premium bread products. Its products are baked at a central bakery and shipped to its retail stores. The management team is quite ethnically diverse including talent recruited from multiple global regions. CEO is Ana Paula Gutierrez, and she has a small senior management team consisting of a production and operations manager, Dawn Chiles; a sales and marketing manager, Nimesh Patel; a purchasing manager, Joan Wells; a finance and accounting manager, Matt Simon; and a store coordination manager, Dan Levy. Each manager leads an assistant manager/coordinator and an executive assistant. Rising Action also has a store manager and staff for each of its 24 retail stores.

Ana Paula and her five managers are meeting to discuss the results of the sales and marketing department’s recent market research study on the future of low-carbohydrate diet. The results indicated that the trend may not continue, but that low-carb bread products would be in high demand for at least the next two to three years. Sales numbers have been down since the rise in popularity of low-carbohydrate diets, and Nimesh is concerned with maintaining, or hopefully increasing, Rising Action’s market share by adding low-carbo products to the marketing mix. Dawn’s main concern is to produce the low-carb bread efficiently and without having to purchase new equipment. Dawn’s assistant manager handles determination of quantities for ordering and would be involved with developing the new bread product and determining the type and amount of flour to be used. Matt is concerned that this will be a large investment in a possibly short-lived product and that the forecasted budgets did not anticipate such as outlay for inventory expense.

Joan is worried about purchasing the right amount of flour for the production needs but also keeping within the budgets determined by finance. Further, Joan is bound by Rising Action’s policy of getting three bids on supply purchases. Dan is excited at the prospect of new low-carb products for the retail stores but must make the store manager aware of the changes. The stores would be instrumental in collecting feedback form their customers to determine the success of the new products. Ana Paula trusts the decision making of her management team, but ultimately she is responsible for the new products and especially has a hand in developing recipes that are up to Rising Action’s taste standards.

Joan’s purchasing assistant, Janice, received the written sales information from Joe Reeka of Power Flour about the new low-carb flour and has called him back for further information.

5 Which of the individuals at Rising Action Bakery would benefit the most (i.e. who is feeling the most pain within the company regarding their current challenges) from working with Joe? Why

6 Which individuals at Rising Action Bakery might try to stop Joe/Power Flour (i.e. anti-sponsors) from succeeding in making a sale if Joe doesn’t overcome their concerns / objectives? Explain.

7 Who do you think the decision maker at Rising Action Bakery will be? Explain

7 What could you envision the steps in the decision making process for Rising Action Bakery to add a new flour ingredient / product….. i.e. what could the next steps be for the two sides after an initial meeting. Think about the steps involved in a new product launch…inhouse testing in a pilot, test marketing in stores, etc.

8 Who will Joe want to makes sure he engages in the interview process?

Answer 1

According to ME and as per higher than passage Ana Paula Gutierrez WHO is that the CEO of Rising Action store is the people at Who would be most benefited as a result of she is answerable for the new merchandise and particularly features a hand in developing recipes that area unit up to Rising Action’s style standards.

6. Joan Wells WHO is the buying manager, is that the people at Rising Action store would possibly attempt to stop Joe/Power Flour as a result of he's the buying assistant and received the written sales data from Joe Reeka of Power Flour regarding the new low-carb flour and has referred to as him back for additional data.

7.the decision-maker at Rising Action store involves

Dawn Chiles-production and operations manager

Nimesh Patel-a sales and promoting manager,

Joan Wells-a buying manager,

Matt Simon-finance and accounting manager,

Dan Levy-store coordination manager

Ana Paula Gutierrez is the CEO of Rising Action store

Because this unit of measurement the one that is answerable for taking calls and implementing tasks.

8.Rising Action store take method} process it's because low-carb bread merchandise would have a high demand for the next 2 to a few years.

The following steps are for the 2 sides once associate degree initial meeting it begins to provide the merchandise and marketing the merchandise.

steps involved in AN exceedingly new product launch

Step 1: Generating. ...

Step 2: Screening the thought. ...

Step 3: Testing The idea. ...

Step 4: Business Analytics. ...

Step 5: Beta / Marketability Tests. ...

Step 6: Technicalities + development. ...

Step 7: Commercialize. ...

Step 8: Post Launch Review and ideal evaluation.

9. Joe wishes to CEO makes positive that he engages within the interview method and additionally to Joan’s WHO is that the buying assistant, WHO receives written sales data from Joe Reeka of Power Flour regarding the new low-carb flour and has referred to as him back for additional data.