Question

Using the "Competition in the Craft Brewing Industry in 2017" conduct a case analysis using the PESTEL model in detail.

Answer 1

PESTEL model analysis in craft brewing industry :For marketing of products in industry some research and analysis to be performed which affects the market these are external or macro environments factors.

The PESTEL analysis consists of political, economic, social, technological, environmental and legal factors which affects the market and the organisation have to analyse these factors before launching the products in the market.

The PESTEL analysis in the craft brewing industry let start with

Economic factors which affects the crat beer industry through different pricing strategies and the quality of products. The craft brewing industry is already well known by the economy and its popularity and needs in the economy enhances the performance of the economy but there is high need of cost for their preservation for long time like refrigeration and fermentation tanks and labours. This factor affects the economy and its performance which will ultimately affects the organisation profits.

Social factor which is very important factor because this product is a type of alcohol which is used in the western countries most in any function in the economy or society it is needed and in developing countries it is used the most and demanded a lot. This affects the social environment and in every events it is used. This also helps the organisation to understand the customers needs and wants and now a days it is as a good lifestyle the stress remover.

Environmental Factors which also affects the manufacturing and supply of beers. The grains and hops which are needed for its preparation is affected by the environment like climate change affects the demand and supply of the products.

Thus these are three main factors which affects the brewing industry the most in 2017 competition.