MARKETING 3520 (Advertising and marketing communications)
The consumers who the advertising will try to reach are defined
as our ____________
A first hand and detailed observation on the part of the
marketing people to observe what is going on inside the store for
their brand is called a ____
____________ that go deeper than behavior and attitude and
determine, at a basic level, people’s choices and desires.
Research that delivers numerical data or facts on number of
users, product usage,...
MARKETING (Advertising and marketing communications)
A ________________ is an agency document that acts as a “roadmap
or platform for creatives to help them understand who the target
is, what motivates them and what is unique about their brand to
develop the creative campaign.
The three key elements of advertising are to _______________,
_________________ and __________________.
Part of the creative communication brief that addresses the
personality or brand character of the brand and the campaign is
called the ______
An analysis...
identify the social issues that have changed urban planning from
a study of architectural and engineering outputs to a study of
human needs and the planning response.
Discuss the major trends and issues in ocean transportation and
their impact in global supply chain operations. Substantiate your
answer with referenced examples.
Epidemiology is critical in the field to identify trends in
specific intellectual and developmental disabilities (IDD)
populations, such as Down syndrome and autism. true or false.
Explain
Identify and discuss the significant trends related to
diversity, ethics and sustainability
that impact a university. What challenges do these trends
present? What initiatives have
been established
or can be established
to meet these challenges?
Identify and discuss the store's target market and the specific
product, price, integrated marketing communications and
distribution decisions the management has made to develop marketing
mix.