Question

how do marketers create needs.
note** state 4 ways they do create needs

Answer 1

There is a controversial issue between two groups of people stating that marketers create needs and marketers do not create needs but only satisfy. Actually, marketers do not create needs. Needs are there before the existence of the marketers. Marketers might promote the thinking that Rolex watch may fulfill a person's need for social status. However, they do not create the need for social status.

But now a days marketing companies do more to create needs among people. They make people aware of their products, provide sufficient knowledge about the features of the product and give people a strong reason to buy their products and this process might be called by people as creation of needs by marketing companies.

People purchase something when they need it, they do not purchase a single product which they do not need at all. For example, I-Pod is a want not a need. It is not needed for survival but can be a want for increasing social status. Marketers can't make it a need.

Marketers advertise products which the consumers seem to be wanting. They use their skills to make the advertising more tempting that it will attract customers and make the product appear to be a need than a want.

A satisfied customer increases the revenue of the company. So an established company tries its best to satisfy the customer's needs. These satisfied customers create need among prospective customers by word of mouth. They attract new customers by simply describing the benefits that they got from the product. Here, the marketers indirectly create needs by satisfying the needs of the existing customers.

Marketers identify customer's needs through market research, provide customers satisfaction by fulfilling all their needs and these satisfied customers now create needs among new customers (they may be their friends, relatives or neighbours) through word of mouth. Here, marketers create needs but indirectly.