Question

how do marketers use Youtube Trueview to promote their brands

Answer 1

Advertising on YouTube has many benefits from targeting and customizing capabilities to measurability and affordability but the most important advantage is in reality the simplest: scope.

Along with the nearly two billion YouTube account holders who visit the website on a monthly basis, there is a large, unregistered community of youtube users who contribute to the roughly five billion daily views of the network. There is the opportunity with each video view to show your ad to someone who might be interested in what your company offers.

Alternatively you can identify specific YouTube pages with Placement Targeting that you want your ads to appear on. Having tailored apps like these makes it much easier to ensure that your ads get in front of the right clients at the right time. In addition to allowing advertisers to target their intended audience, YouTube Advertising offers a certain level of customizability that enables advertising to be more customizable than Search Ads.

To create your ads, you don't necessarily need a fancy camera or the creative agency assistance. YouTube is putting together this handy guide to help companies prepare, shoot, and edit all video ads on a smartphone. And not only are video views relatively cheap themselves, but, as with PPC advertising, advertisers pay only when users choose to connect with the advertisement. YouTube even has an efficiency advantage compared to Search ads. Because while Search ads count a quick click of a button as commitment, TrueView ad format counts only repeated viewing as commitment.