Question

Provide examples of how corporate interests impact how games are played, observed, and experienced. What impact does corporate influence have on the value of sport in society?

Answer 1

In true sense , corporate companies have created huge competition among sport organizations and hence a degraded value system among the players and their franchises . Corporate organizations have invested huge sum which helps them to position themselves as a global brand . Usually, corporate sponsors the event or tournaments and keep their business interests along with game management.

This influences the quality of game as well as clashes among players and their coaches. A frenchise league like IPL in India , US Premier League and many other can be taken as example for degrading the quality of game but increased corruption across the sport system .

People in the society perceives it as anti sport spirit phenomenon and boycott to see the many events. The need of the hour is to maintain the sprirt and value system in sports events which will be only basic requirements in the sport management. Money flow is good but its healthy utilization of many marginalized communities and players from rural backgrounds can give it more meaningful impact.