what does manfluencer marketing mean?

Expert Solution

Manfluencer Marketing

Manfluencer marketing refers to a new trend in the marketing world. Manfluencer is a tradermarked term from Midan Marketing that recognizes the fact that more men are involved in household shopping nowadays. A survey is United states revealed that 47% of men are now doing most of the grocery shopping and cooking in their homes.

Manfluencer marketing is the stragey that most of the firms are using these days in order to grab the attention of these manfluencers though attractive product designing. It requires a good understanding of the requirements of this new species of male shoppers in order to target them in a better way. All the food companies are busy in grabbing their attention through attractive product packaging with eye-grabbing taglines,bold designing and bigger man-sized portion . An example of manfluencer marketing is Witness"broghurt", which is the first yoghurt specificalled designed for men and caters to their daily protein requirement.

keosha answered 2 years ago

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